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New York Times Square

Considered the neon crossroads of the world, Times Square's famous intersection is located at the junction of Broadway and 7th Avenue in the heart of New York City's Midtown Manhattan District. A symbol of American popular culture and larger-than-life advertising billboards, Times Square is home to some of the most famous New York hotels, stores, restaurants and tourist activities.

You have not truly experienced the bustle of New York City until you've experienced Times Square. This tourist mecca attracts over 26 million visitors each year, including the hundreds of thousands who come to Times Square to see the Crystal Ball drop on New Year's Eve.

Times Square is also home to the world's most important theater district. With a unique array of Broadway theaters, superstores, museums, restaurants, movie theaters, and the epicenter of the world's most exciting New Years Eve celebration, no visit to New York city will be complete without a trip to Times Square.

General Information

Times Square
Broadway & Seventh Ave
New York, NY 10036
Phone: (212) 869-1890


The Times Square Visitor Center
1560 Boadway (between 46th & 47th Streets)

New York Times Square

Times Square History

Times Square is not truly a square. It's more of a district, bordered by 6th and 9th Avenues and by 39th and 52nd Streets. Originally called Longacre Square, Times Square was christened in 1904 when the New York Times Company moved to the block. Shortly thereafter, in 1907, Times Square began its New Year's Eve tradition, and the area's place in history was secured.

Times Square Signs
One of the most appealing features of Times Square is its larger-than-life billboards and neon signs. Recently, computer-generated billboards have joined the ranks with more traditional signage. Visitors can watch the NBC Evening News from the multi-story sign on the GE building.

New York City Attractions

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